Personal Background.
Kashiwa Sato was born in Tokyo in 1965. He attended and graduated Tama Art University with a degree in graphic design. After working for some time at Hakuhodo Inc., he established SAMURAI in 2000.
Working Experience .
Kashiwa is one of Japan's leading creators, earning much praise for his thorough and powerfully creative works. As a comprehensive “total producer” for brand strategies, he deals with all aspects of a project, from building concepts and developing visuals and spatial design to directing communication strategies. Some of his major projects include the logomark design for The National Art Center, Tokyo, the creative direction of brands like Uniqlo, Rakuten Group, and Seven-Eleven Japan, and the “total production” of the Cup Noodles Museum and Fuji Kindergarten. In recent years, Kashiwa has also been involved in large-scale architectural projects such as Nissin Food Group's Kansai Factory, Takeda Global Headquarters, and GLP ALFALINK Sagamihara. In November 2020, two of his projects - “UNIQLO Park Yokohama Bayside” and “Kura Sushi Asakusa ROX” - were registered by the Japan Patent Office, making them the first interior designs ever patented in Japan. Furthermore, as Japan's cultural envoy for the Agency for Cultural Affairs, Kashiwa is actively involved in promoting Japan's unique products, culture, technology, and content to the rest of the world.
Other Achievements.
Winner of Tokyo ADC Grand Prix, ICONIC AWARDS 2021 BEST OF BEST, and many other awards
Adjunct professor at Kyoto University, Graduate School of Management (2021- ), Special Visiting Professor at Keio University (2012-2020), Visiting Professor at Tama Art University(2008-).
Writer of “Kashiwa Sato's Ultimate Method for Reaching the Essentials” (Published by Nihon Keizai Shimbun)
In spring of 2021, the “Kashiwa Sato Exhibition” was organized at The National Art Center, Tokyo. Despite the exhibition period getting cut short due to the COVID-19 pandemic, it was largely successful, welcoming over 150,000 visitors.
Personal Background.
Koichi Kosugi was born in Kanagawa,1980. He graduated from Musashino Art University, major in visual communication design. After he worked for Hakuhodo Inc. and established an independent design studio in 2019.
Association Member.
ADC member, JAGDA member, TDC member, JIFE member
Awards.
Tokyo ADC Award
Gold Award in Cannes Golden Lion Festival
Gold Award in Design Department
JAGDA New Designer Award
JAGDA Award
D&AD
NY ADC
Gold Award in ONE SHOW
Gold/Silver Award in ACC Award
Most Outstanding Award in JR Poster Design Award
Asahi Shimbun Advertising Award
ADFES, GRANPRIX
Busan International Advertising Festival, GRANPRIX
Main Projects.
Branding Design:
SUNTORY “Special Tea”
Sanyo Shokai "story & the story"
CI design:
“Johnny & Associetes”
B&B,
ADASTRIA
Nature Lab
Brand Strategy, CI design, space design and PR activities:
VDURG
Advertising design:
Shiseido “50 Selfies Lady Gaga”
Japan Post “Story of Love”
Personal Publications.
Kouichi Kosugi's Work" by CCC MEDIA HOUSE
Trenin Iro (TRAIN IRO)" Asahi Press
Personal experience.
1978 Born in Nagoya Aichi
2001 Graduated from Nagoya Art University with a degree in Design and Visual Communication
2001 Joined Tokyo Design Production Inc. work as a designer
2009 Studied in United Kingdom and work as a freelance designer
2010 Joined SAMURAI Inc. as a design
2021 Back to hometown Aichi, and work as an independent designer focus on branding and CI design
Awards.
Selected Awards by ADC Award
TOYAMA ADC
THE ONE SHOW Melit
Japan Packaging Design Award
JAGDA Award
TDC Award
......
Main Projects
Branding Design:
YANMAR
Imabari Towel
Imabari City
SUITS SELECT
Keio Private University, tugby club
Graphic Design:
ABLE&PARTNERS
D&D Holdings
GLP
SAMURAI INCUBATE
FLAT HACHINOHE
IZAC
RAKUSUITEI Museum
GRAPHIC TRAIAL 2011
The name-taking ceremony of Nakamura Shikan VIII
Advertising and PR:
KONAKA SUITS SELECT
DIFFENCE
PANASONIC
KENWOOD
Tobu Department Store
Book Editor:
Aoki Sake 300th anniversary photo album
Kashiwa Sato Portfolio Book
SUITS SELECT Book
Packaging Design:
WAIMARAMA JAPAN red wine package
Aoki Sake 300th anniversary package
Yokai coffee packaging
Space Design:
Imabari Towel Main Store
D-VEC Harajuku Store
NAIOKI TRKIZAWA DESIGN SHOP
SAMURAI INCUBATE